Our principles as a cooperative wholesaler

It’s not easy to explain what we do. We work with organic farmers, but we go far beyond this organic certification. We work with people – passionate individuals, each with their own story. How do you tell all those unique stories? How do we differ from more traditional organic wholesalers? We start with our nine principles. And that’s just the beginning.

  • 1/ Personal contact

    We aim to know all our producers and farmers personally. We also maintain a warm, personal relationship with our Belgian network.

  • 2/ Fair prices


    All producers set their own prices for their products. We fund our own operations through a transparent margin: 28% for fresh produce and 15% for dry goods.

  • 3/ European products


    Our vision is European, and we offer what is available across the continent. As a result, our selection follows the European seasons and calendar.

  • 4/ Quality


    We are proud of every product. As a wholesaler we are a mark of quality for our clients.

  • 5/ Ideology over profit


    As a cooperative we are not profit-driven: our farmers set their own prices, and any profit that is made goes back to them. Together, we are working on a new, sustainable economic model.

  • 6/ Organic


    Our products carry an organic label, are in the process of converting to organic farming, and are regenerative. We know that the organic certification system isn’t perfect, but we see it as a first step.

  • 7/ Transparancy


    We strive for a fully transparent food supply chain. That is why we establish a direct link between our partners in Belgium and our producers in the Global South. For every product, we provide as much information as possible.

  • 8/ Small scale


    Growth is not a priority; sustainable agriculture and fair prices are. Our success is built on personal relationships, which are impossible to maintain under conditions of endless growth.

  • 9/ Local economy


    We work with various local partners in the food sector. In this way, we strengthen our mutual interdependence. And in doing so, we invest in the local economy and improve the sustainability of the Belgian food market.